Beautiful. Clean. Safe.
The Downtown Chico Ambassadors program was established to provide professional services, comprising of safety and cleaning ambassadors, for the purpose of ensuring the best possible experience for visitors downtown. In addition to promoting the growth of Downtown Chico as a safe and desirable destination, the Ambassador team provides hospitality including directions and personal escorts to businesses and vehicles. They are a highly visible presence which increases overall safety and creates a welcoming environment. Ambassadors focus on discouraging petty crime and aggressive panhandling, while maintaining the cleanliness and presentation of the downtown district.